Custom Red Burmese Spinel Halo Ring

I’ve been incredibly busy, to say the least!

I actually took my first day off in three weeks renovating/decorating/etc the other day to exclusively work on jewelry stuff. I had been sorely missing it and really had a stack of things to get back on – gemstone photography, rough jewelry ideas, blog ideas, sketches (which I’m still behind on!), as well as giving my back a rest, as I had pulled it over a week ago.  So I’m feeling as though I’m in a much better place than I was last weekend, with getting some items that were way overdue taken off my list.

I have a few fancy shaped antique diamonds in queue to design custom rings around, and I’m really excited about those. And of course I have some colored stone custom designs in the works as well!

In the meantime, I wanted to share some images of the most recent design to come out of production, something reaching quite a ways outside of my comfort zone, which I often struggle with, but always comes out better than I could imagine.

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Sketch, slightly underdeveloped.

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Jeweler’s photographs. 

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Client’s photographs.

I always love when clients come up with something that’s out of the ordinary, and this certainly fits the bill in that regard! An unconventional diamond and platinum halo surrounds a 1.69 ct Burmese Red Spinel.

I will be sending a parcel of sapphires and an emerald to AGL for certification this week. I had been intending to send them to AGL and kept putting it off for various reasons. But they are going to go now, and typically they are at about a 2.5 week wait, so hopefully I will have them back relatively soon.

I have been working on some stock items, and as per usual, the CADs came out perfectly the first time for both items. Both share elements with the Vivant and as such, I decided to use Mahenge spinels as them as well. I can’t wait to see them completed!

Elle signature

Custom Three Stone

One of the many reasons I love spinels so much is that they have so much personality. One minute they may look one color, the next minute, they could look another color. So of course when I had a client reach out and ask if I would set her violet-blue cushion spinel, I jumped at the chance.

Now the ring is currently in transit to the client, but she has already seen most of these pictures.

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She wanted a three stone with diamond half moons, and we had a lot of discussion about the design elements of it, and where to go with inspiration.

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She suggested that she wanted it to be very traditional from top down, and something unexpected from the side. Her thought was “A professional woman in a business suit, but with blue fingernails.”

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The working title for the ring became the “mullet ring”, with business from the top, and party from the side. We went through a variety of diamonds for the surprise stones, and ended up using irradiated yellow diamonds.

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I really wanted it to have a minimalist feel from the top down, but wanted a bit of detail on the shank, adding a ridge – inspired by pinstripes so popular in business suits!

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The profile was inspired in part by Maleficent. Yes, Maleficent from Disney’s Sleeping Beauty. The small detail on the center stone’s basket emulates her staff, while the shape of the center stone’s basket echos the curve of her jawline, and the lines of the metal holding the half moons mirror Maleficent’s robes.

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The cool colors are so perfect for winter, and I cannot wait for her to see it in person!

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Lots of things in the works over here.

I’m planning on adding a page with a portfolio for work that may not make it to the website via the blog or some other means. Some of my items are on Pinterest, but not in a consolidated area.

I am considering adding some jewelry items to my etsy shop. I have gradually been letting the listings expire, but will soon be addressing those.

Custom projects are always in the works and I currently have a few exciting ones in the pipeline.

I’m also reconsidering the setting I had planned as a solitaire, the Dignité. I may take it into a different direction than I had been previously, I will have to put some thought into it.

Lastly, everyone keeps asking me if I’m going to be in Tucson this year – I will not be in attendance, but will have a representative there acting as my eyes and ears. Perhaps 2017 will be my year!

10 Facts About Me

Here is a collection of 10 fast facts you probably don’t know, and couldn’t guess about me:

  1. I typically do not wear any jewelry. Yeah, I know.
  2. My engagement ring is a Stuller setting. I have never posted it to Instagram, and I don’t know that I ever will.
  3. I’m originally from Albuquerque, New Mexico but have lived in Hyde Park, NY, Bakersfield, CA and Eastern Washington.
  4. I have a pretty extensive background in law, but minimal formal education in it.
  5. I got married in Las Vegas because it’d be easier and smaller than a wedding in Albuquerque. It was not what the kind of wedding you think of when you hear “a Vegas wedding”.IMG_8794
  6. I love cold and wet weather, but I have horrible blood circulation, so my body does not. One of my very favorite memories is having a snowball fight with my husband, very early in our relationship. I anticipate making some snowflake jewelry in the future.
  7. I am a bit of an introvert and do not like talking on the phone. I prefer email and text message 100%, and if I spend a lot of time talking, my voice pays for it later.
  8. If you saw my house, you’d think my favorite color was teal. It’s not. I tend to stay away from decorating with my favorite colors because I don’t want to get sick of them.
  9. I have pieces from D’Vatche and Mark Morrell in my personal collection. Many of the items in my personal jewelry collection are antique or used. I tend to like unique one of a kind items, and antiques accomplish that perfectly.
  10. I have very eclectic tastes when it comes to home furnishings. I have some modern items with clean lines, and some very traditional antique items – some of which have been passed on through generations of my family.

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Bonus: I am a total city girl, but since moving to Eastern Washington, I have adapted incredibly easily to small town life. Thank goodness for the internet! While I love the convenience of city life, nothing is more beautiful than an incredible sunset, followed closely behind by a clear night sky. Color and sparkle. That’s where it’s at.

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Gender Inequality and the Jewelry Trade

I’ve been writing this post and it’s companion piece over a period of time. If you’ve read through my about me post you know that I have a bachelor’s degree in psychology, but what I haven’t mentioned is that my minor was sociology, and in both my major and minor, I concentrated in classes related to relationships, which included several classes on gender. In my studies I also took elective classes on both Social Control and Consumer Psychology, both of which have served me well and opened my eyes to thinking critically about the world around me, and specifically the world of jewelry.

This blog post is a continuation of the blog post I wrote that was an adaptation of a research paper written about diamonds and jewelry marketing for my Social Control class back in college. This one will feature more anecdotal personal experience. Rightfully so, this is a topic of which I am very invested in and very passionate about.

As a woman, every time I walk into a jewelry store, I watch the salespeople’s body language and how they react to me. Men see me as dollar signs, and don’t consider that I may have technical knowledge about jewelry. I talk to a man in a jewelry store and I feel like I am expected to say, “Oooo pretty sparklies! How much? Let me get my husband!” It is not unlike walking into a car dealership where I am treated as though I have no idea how a car works, or like I care what is under the hood.

necklace stock photo
This dude looks so creepy.

Not long ago my family and I went shopping for a car, and almost every salesman (car salespeople are almost always men, interestingly) talking to me about the amenities, the leather seats, the colors, etc, and directed technical specifications at my husband. This was endlessly irritating because I’m the car “guy” in my house. So to shove them in their place, when my husband would ask a question of the sales person, if I knew an answer, I’d cut them off and answer the question. Now, I’m off on a little bit of a tangent, but I’m also the “jewelry guy” in a jewelry store. I don’t care about “Pretty sparklies!”, I want to know the technical specifications, origins, cut angles, treatment levels, lab reports, manufacturing types, etc. So, when I walk into a jewelry store with my husband, it’s like we won the lottery with how much attention we get. And they direct their attention to showing me the happy pretty sparklies, but direct the pricing information and technical specs at him. Which makes sense based on the traditional gender roles the industry has built it’s foundation on. But does it make sense for the reality of the equality in today’s market, and for the targeted marketing audience?

Antique jewelry ad
Oh, how romantic!

Let me say a couple of things here. I have worked in sales. I have worked waiting tables. If you work in an industry that deals directly with the public, you learn eventually that you absolutely cannot judge a book by it’s cover. You will inevitably get screwed when a wealthy person looking to drop big bucks comes into your establishment looking like a homeless person, and you treat them like a homeless person. “But this is our most expensive model!” “Yes, and I want your most expensive model. Only now I want it from your biggest competitor.” But that’s just generalized basic customer service. I would like to target the jewelry industry a little bit more specifically.

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Are they trying to be facetious?

I recently spent some time in downtown Los Angeles, specifically in the diamond district there. A couple years ago I also spent some time in the diamond district in New York City. There were a few major similarities and a few major differences. The most obvious, and innocuous difference was the style of dress with LA being far more casual with most men wearing casual pants and short sleeved shirts, and NYC being definitely more formal, most men walking around in suits, despite the summer heat. The biggest similarity was the quantity of men. I visited stone setters, colored gem dealers, diamond dealers, and had numerous other men in the business coming by to chat or broker deals in DTLA. Out of everyone that I talked to and visited in DTLA, probably about 25 people, there were only three women behind the counters, and that included my tour guide. In the DD in NYC, I remember seeing four women behind the counter, and all of them deferred to the men they were working under at least once.

Why is the retail jewelry world dominated by men when the vast majority of the customer base is women? As I discussed in my previous blog post,  jewelry industry is built around and directly targeting women.

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Seriously? Sex sells, but ew.

“It’s a boy’s club.”

I’m here to tell you, dear readers, that it is, in fact, a boy’s club. It was only in April that JCK published their “Power Base List 2015” made up of 50 individuals and there were only 13 women on that list. 26%. That’s not even a third of the list. One of those people was Lupita Nyong’o, who has no direct ties to the jewelry industry as an actress, but affects the jewelry industry as a “tastemaker”.

It really gets to me when I hear stories about the industry, and in particular about women who are small business owners/operators/benches/designers/cutters who go to an industry show/convention/etc and are given little to no respect by the boys of the diamond boy’s club with lines such as, “Come back with your husband.” How extraordinarily insulting. When I heard that that line was directed at a dear friend, I seethed and was spitting mad. My wonderful savvy friend gave that man her thoughts right then and there, and proved to him that she didn’t need her husband to make a large financial decision.

Antique jewelry ad2
Ugh. Really?

The really sad thing is, this sexism isn’t limited to certain roles within the trade. In fact, a class action lawsuit was recently brought up against Sterling Jewelers (more commonly known as Jared: The Galleria of Jewels & Kay Jewelers) for women being paid less and passed over for promotion. The problem there, which is more of a read-between-the-lines issue, is that these were in sales and retail management, not in fabrication or executive control, where the lines of gender inequality are even more pronounced.

Google image search: Jeweler
Jeweler

Google image search: woman jeweler
woman jeweler

Data for jewelry workers is very difficult to put together because so many of it’s job descriptions fall within a larger designation, for example, “retail” and “fashion”. Another troublesome error is that some of these big name fashion designers, Vera Wang for example, are creating jewelry lines to capitalize on their name. So you come across a “fashion employee for Vera Wang” but unless you get specific, that person could be a dress maker, fashion model or a jewelry fabricator.

I was given 5 years of monthly Current Population Survey data (random sample data, thought to be representative, compiled by the Census). This is what I learned. Out of a total of 6,835,528 people surveyed only 1,184 were “Jewelers and Precious Stone and Metal Workers”, which is an incredibly small number, making the aforementioned laborers rare indeed at .017% of the population*. Now, what I’m really interested in is where the gender divide is. Surprisingly, 54.1% were women, 45.9% are men. Now, this number doesn’t give any information about what type of jewelers we are talking about, and my gut feeling is that the vast majority of these workers are beaders, precious metal clay workers, and artisans that are crafting and selling their own items on a small scale. The problem there is that those people would be considered “crafters” and not “fine jewelry manufacturers” and little credibility is given to these members of the trade.

Aujourd'hui encore, les campagnes publicitaires de la De Beers pour les diamants taillés sont signées du slogan 'A diamond is forever'.
Oh DeBeers…

Have you ever noticed that a majority of jewelry sales people are women? And a vast majority of the jewelry benches are men? Jewelry designers, pawn brokers, diamond brokers, diamond dealers, gemstone dealers, owners, diamond cutters, gemstone cutters, CAD artists, appraisers, CEOs of large companies, etc are almost always men. So my question becomes, if women are the target market for a vast majority of the jewelry that’s out there, why is the majority of the trade made up of men? Why are men directing an entire luxury industry whose target market is almost exclusively women? The marketing strategies mentioned in my first post target men as the actual active buyers of the products, while women end up being the passive consumers.

As society seems to be shifting, with more emphasis on making educated purchases, the jewelry industry is likely going to find itself in a bit of a rut.  Social norms are changing, there is less societal pressure to get married, and a less traditional view on gender norms, which has already started to reflect in jewelry trends. I have noticed that there has been a bit of a quiet uproar in the jewelry world, with numbers of people starting to buy gemstone engagement rings, and educating themselves on jewelry, where it comes from, who is making it. Women make up half of the world, and it’s an industry built for women. I think that women are educating themselves and liberating themselves from the traditional roles that the jewelry industry perpetuates. I know I’m not alone in my perspective, I see so many women who are in the jewelry trade and trying so hard to try to change it from the inside out.

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The jewelry industry itself is not stuck in the 1950s. With diamond imaging technology, CAD programs, 3D printers, diamond optics tools, and more, jewelry has made some amazing technological advances that it has become reliant on. So why does the industry as a whole insist on traditional gendered values within the industry, as well as catering to the traditional roles through the target market? This is an industry that is aimed at women, that is fed by women, and it is currently run by men. I want that to change. I want to support women in small business so that they may grow to be women in big business and change the traditional, sexist values in this industry. There shouldn’t be such a strict gender divide, especially in an industry where women, even as passive consumers, control the market.

I’m not complaining that the jewelry industry is aimed at women. I’m a woman, and I love gemstones and jewelry. I think it is a big mistake that there are so few jewelry leaders who are female. I also think that the jewelry industry needs to rethink how gender biased it is. I see more and more women who are taking the bull by the horns and looking to change the industry slowly, by themselves. In general, this industry is finally starting to critically examine the business structure and finding that women can lead companies too, especially companies making products that are marketed directly at women.

What I don’t see, is enough of an uproar to start making a significant difference.

Proposal

* – Special thank you to my husband the social scientist for helping me find and make sense of the data. And another special thank you to a good friend, who happens to be a Sociology of Gender scholar, for giving me some great insight and helping put my thoughts into words.

Disclaimer: None of the photos viewed in this blog entry belong to me. All ownership rights belong to their respective owners. 

Tabloids and Jewelry

Unless you live under a rock, you have heard that The Bachelorette (Kaitlyn Bristowe) was proposed to and accepted her proposal last night (from Shawn Booth). Congratulations to the happy couple – I hope that you beat the odds!
I’m going to go on a mini rant for a minute:
One of the problems with tabloid magazines talking about jewelry is that they never report how many carats the setting is vs. how many carats the center stone is. All of the tabloids are reporting that Kaitlyn’s ring is 3.5cts. Now, knowing what I know, her particular setting probably has about a carat or so of diamonds on the setting itself, not counting the center stone.
So it could be 2.5ct center stone with a carat of little diamonds (often called melee or pave) for a total of 3.5 carats, or it could be a 3.5ct center with a carat of little diamonds for a total of 4.5 carats. I’m guessing, that it’s actually a 3.5 total carat weight, with a 2.5ct or so center.
Any tabloid reporting on jewelry is essentially worthless when no one actually defines where the carat weight is coming from! And it makes me crazy. I guarantee you that someone at Neil Lane knows exactly what the carat weight of the center and the setting is.

My issue is that this is giving the public unrealistic ideas of anything about jewelry! Unfortunately with this kind of misinformation that’s out there, it further confuses the public and no one benefits from unrealistic expectations when it comes to jewelry.

And this is only applicable when the tabloids get the information about the jewelry right. Don’t get me started on that topic. At least People had a Neil Lane press release to rely on, is all I’m going to say on that particular topic.
Sidenote: Why does Neil Lane insist on using those over photoshopped images of his jewelry? They end up looking more like a lifeless drawing than something that is full of sparkle and fire!
Photo courtesy of People magazine, Neil Lane stock photo.
Bachelorette ring Kaitlyn

Gender Inequality and Jewelry Marketing

I’ve been writing this post over a long period of time. If you’ve read through my about me post you know that I have a bachelor’s degree in psychology, but what I haven’t mentioned is that my minor was sociology. In both my major and minor, I concentrated in classes related to relationships, which included several on gender. In my studies I also took elective classes on both Social Control and Consumer Psychology, both of which have served me well and opened my eyes to thinking critically about the world around me, and specifically the world of jewelry.

This blog post is adapted from part of a research paper I wrote on diamonds for my Social Control class, and includes some anecdotal personal experience. I did not take any of the images in this particular blog entry. 

Diamonds are a girl’s best friend. Or so the song says. (Sorry Marilyn, I prefer Nicole’s version.)

Jewelry, as we know it today, is primarily marketed at women. “Women of the World, Raise your Right Hand!” became a popular slogan of DeBeers, in 2003, in an attempt to sell more “right hand rings” and broaden their marketing target to include not only the important diamond-clad left hand belonging to married and engaged women, but also single women and other women who would be disinclined to buy a diamond solitaire for their left hand. Tiffany, other large luxury companies, and fashion houses have all created and successfully marketed signature engagement ring lines, but until DeBeers started the “Raise your Right Hand!” campaign, most women’s jewelry boxes contained few if any rings besides the engagement, wedding and perhaps birthstone or heirloom rings.  The right hand ring campaign ended only a couple years after it started, but the idea remained ingrained into society, although certainly not as widespread as it could have been.

DeBeer’s “Women of the World: Raise Your Right Hand” marketing campaign, print ads.
RHR
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Diamond seller’s marketing campaigns have influenced the American public through their popular culture by glamorizing diamonds and glorifying them as the hallmark for engagement, marriage, milestones, and various types of celebrations. So many specific examples come to mind. “The Bachelor” and “The Bachelorette” come to mind as a piece of pop culture that exemplifies the huge glamorous engagement ring, which clearly resonates with the American public, as the concept is in it’s 13th year. Every season of The Bachelor has shown a segment where The Bachelor meets with celebrity jewelry mogul Neil Lane for a private engagement ring buying session, with zoomed in images of the various styles being picked over. Then, when The Bachelor proposes to his bride, we get another detailed shot of the ring in the box, with Neil Lane’s logo prominently displayed. This, and other targeted marketing has created control over traditional gender roles and it links supply and demand to style and culture. Under this sun shiny image perpetuated by the wedding industry is a darker, more sinister message: marriage with the requisite material possessions is the American Dream. The item that propagates marriage – an innocuous looking diamond engagement ring.

Chris Soules (ABC’s The Bachelor 2015) engagement ring to Whitney Bischoff, at the proposal.
Bachelor 2015 ring

Both effective and non-effective marketing ploys from De Beers include: Failed attempts by diamond industry to create the “male engagement ring” in the early 20th century, “Diamonds are Forever”, the three stone ring-representing your “past, present and future”, “promise rings”, the creation of “journey jewelry”, the aforementioned “diamond right hand ring”. Go back and read that again, and carefully consider which gender each concept is aimed at. The introduction of salary suggestions as a marketing ploy for engagement rings began in the 1930s with DeBeers: two months salary for the United States, three months salary in Asian markets and one month salary in the United Kingdom, where colored gemstones or very small diamonds are typical for traditional engagement rings given to a man by a woman. According to statista.com, in 2013, 50% of jewelry sales was made by married women of non-bridal diamond jewelry, 35% was made of single women in non-bridal jewelry, while only 12% included sales of diamond engagement rings with only 3% was made up of diamond wedding bands.

DeBeer’s USA engagement ring print ad: how to make two months’ salary last forever.
2 months salary

Some movies that glamorize diamonds include: Titanic, Breakfast at Tiffany’s, Sweet Home Alabama, How to Lose a Guy in 10 Days, Moulin Rouge and Gentlemen Prefer Blondes, among many others.  It is interesting to note in most diamond focused movies women are always the ones wearing, wanting or being impressed by diamonds. A man is rarely depicted desiring or wearing a diamond and this may be tied to the “diamonds are for women” stigma, which seems to be the popular stance for most men rejecting diamond jewelry as a whole.

One of the most iconic jewelry related movie scenes, Julia Roberts and Richard Gere in “Pretty Woman”
Pretty Woman necklace
The Tiffany & Co engagement scene from “Sweet Home Alabama”.
Sweet Home Alabama
Kate Hudson, glowing with a massive yellow diamond, during the jewelry party scene in “How to Lose a Guy in 10 Days”
How to lose a guy

Madonna, Britney Spears, Kim Kardashian, Elizabeth Taylor, royalty from other countries, Superbowl rings and athletes, socialites, hip-hop, rap, movie, music and television stars have helped maximize the exposure of diamonds to the American public, signifying their desirability. Diamonds are frequently seen on women at the red carpet of movie premieres, award shows and other celebrity studded events. It is rare for a man to wear statement jewelry on their tuxedos, although lapel pins seem to be making a comeback. Do you remember the hoopla when Johnny Depp was “caught” wearing an antique diamond ring? He said it was supposed to be for his betrothed but he liked it and kept it. People were aghast at a male wearing a “female” style ring, and news stories were in abundance at his audacity to go against the norm.

Johnny Depp, rocking a diamond engagement ring.
Johnny Depp
Kim Kardashian, showing off her engagement ring.
Kim Kardashian engagement ring

The concept of gender is prevalent throughout the diamond and jewelry industry, with pictures of delicate engagement rings being concentrated and aimed at the female population. The male engagement ring does not exist in the United States, although there was a failed past attempt by De Beers to create one. “Ladies jewelry” styles are more delicate, with fine filigree work and more intricate detail, as well as small pave stones. “Men’s jewelry” tends to be very substantial, with fewer stones or larger bulkier stones. There are fewer diamond wedding bands for males because of the concept that diamonds are for women, not for men. The potential of the man’s non diamond ring could have correlation with men traditionally having more manual-labor or dangerous jobs, where rings in general may become a safety liability, while the lack of diamonds on said rings may have something to do with the concept of masculinity and the diamonds undermine this masculine ideal.

The diamond engagement ring should be, according to popular culture, the most flawless and largest diamond a man can afford because it represents his love for a woman. Diamonds have become representative of marriage because marketing campaigns have entrenched our society in the idea of the symbol of the engagement ring and diamond wedding rings are sometimes the only diamonds a woman will receive in her lifetime. There few advertisements of diamonds in homosexual relationships because the diamond industry is focused on traditional heterosexual couples as their primary market. It is only with Tiffany’s newest campaign that gay couples have been entered into the target market, and it is maddening that it has taken this long for the jewelry industry to embrace gay marriage, as it seems that it had been missing a great target market before. When you consider how entrenched the jewelry industry is in traditional gender roles, and has been for almost a hundred years, suddenly marketing to same sex couples is quite the mountain to overcome.

Tiffany Co Gay engagement

Traditional gender roles and gender inequality have saturated jewelry marketing to the extent that we no longer see it.